Domainers Can Still Find Unique Niches, Even In Flooded Markets
Domainers are always looking for that unique niche that they can be the authority on (either with a domain name or a full- or mini-site). You may see an overcrowded niche like ringtones or movies and turn the other way. But with a little creative thinking you can find a unique angle to an oversaturated niche.
In the early 1990’s, movie theater megaplexes began sprouting up everywhere. 15 years later, you don’t live anywhere unless your town has a megaplex.
Now, will you believe me when I say the next big thing will be single-screen theaters? Microtheaters, or microcinemas, already exist. And a few of them are quite successful.
The word microcinema often refers to low-budget indie short films produced entirely by a small crew or single person. But this newer definition is more akin to microbrewery. Due to the confusion between the two, microtheater may be a more appropriate name.
Microtheaters are geared towards movie buffs; people who may see movies as an art form, and perhaps like to get a little analytical. A microtheater may provide an actual home cooked meal, as opposed to a hotdog and nachos. Theater seating has greatly improved since megaplexes arrived, but a microtheater would go further and have chairs you wouldn’t mind placing in your own living room. After the movie is over, a microtheater audience would lounge around and discuss what they’ve just seen, as opposed to pouring out into a parking lot.
And a microtheater may be located in a converted garage next to the owners house, as opposed to a building as big as a Walmart. Don’t take ‘converted garage’ the wrong way, these can be full blown top-notch theaters.
This obviously isn’t for everyone. But, like anything, it’s a niche that could be quite successful; as proven by The Aurora Picture Show in Houston, who will soon be celebrating their 10 year anniversary.
This is an untapped niche; I couldn’t find a single decent site with information on these great hidden treasures. This is proof that you can still find niches nobody has touched yet, even in the oversaturated market of movies.
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3 Responses to “Domainers Can Still Find Unique Niches, Even In Flooded Markets”
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Along with the theatres becoming more customized and homey, I have noticed the same thing happening with coffee shops, ice cream stores etc..
There is this great frozen custard store called Foo’s here in Leawood, Kansas that just moved into their second location. Besides the best frozen custard in town, their new location offers free wifi, comfy living room seating, a fireplace, a flat panel tv showing customers indulging, and a great arts and crafts area for kids. They also expanded their custard menu to include lunch, coffee selections and custom chocolates from Christopher Elbow - a famous chocolatier in KC.
You literally want to move in for the day! I agree that there seems to be a major trend in creating “niche atmosphere” destinations. going for ice cream becomes a social networking experience as opposed to an eat and run. This trend has really taken off in Kansas City - even in public outdoor spaces..
Thanks for the comment, Kelly. I chuckled when you mentioned ice cream stores as it reminded me of my friend who takes his son to “ice cream socials”.
I suppose it doesn’t matter the age.
Things seem to be getting more personal. Have you noticed that some fastfood places now ask for your first name, then write it on the ticket? When your order is ready they call out your name. I’ve been to an Arby’s and Wendy’s that did that.
Also, and this isn’t as new, grocery stores thank you by name since it comes up on their screen when you use your frequent shopper card.
I have noticed! My bank, (People’s Bank)has a “living room” with a huge TV, a saltwater aquarium and Famous Amos cookies baked every hour. They also have a fancy coffee machine that almost rivals Starbucks. Of course they know your name, and my personal banker greets me if I come inside the bank. She has a window office so she can see you coming!
Best part, they “get” domaining! They use BankingUnusual.com as their call to action domain.
It’s one of the reasons I bank with them.