A Few Trends The November Elections Could Bring Into The Spotlight
Some have already speculated on how the Obama Administration will affect our domaining industry. Even a few domainers tackled this subject:
Mike over at The Domains
Steve over at SimplyGeo
There are others who have commented, but these are good reads if you want to do some trend domaining on our next four years.
I’ve also blogged about how the election of Obama will affect stem cell research and help coin the next big green term: carbon credit. The stem cell research I believe will receive the biggest boost of them all.
Today I want to go a little further on speculating how President Obama will affect our industry. But beyond that, there are some other trends that showed up unrelated to Obama.
Net Neutrality
Perhaps the biggest victory of them all is keeping the net neutral. Obama is strongly for net neutrality, making it a top priority in his first year and saying that
“a key reason the Internet has been such a success is because it is the most open network in history.”
I don’t think people really understand this topic, especially republicans. The most puzzling thing of the entire election, to me, was this monstrous internet support for Ron Paul, a candidate against net neutrality! The internet addicts supported a candidate who wanted to destroy their addiction! Don’t get me wrong, net neutrality isn’t the most important issue of all. But I think it’s a hell of a lot more important than it’s been treated. And it’s a far lesser worry now.
College Football Playoff System
As soon as he said it on 60 Minutes, it was the talk of all news media. Obama would like to see an eight-team playoff series replace the bowl championship series we have now, much to the delight of millions of fans. And perhaps that’s all that’s needed to push this idea into a real possibility.
Not that it lacks it, but this would breathe new life into college football overall. And a playoff system would bring big money to the cities that host it.
Marijuana
Though not exactly related to Obama, research for medical marijuana is accelerating. And last month, several states took another step forward to what ultimately could be the legalization of marijuana on recreational level.
Michigan legalized medical marijuana this past November while Massachusetts decriminalized it. Now, I’d like to tell you exactly which states have legalized medical marijuana and which have decriminalized it, but that’s a fuzzy line. You see, each state has it’s own law and definition of “legalized.” Let’s just say about a dozen states have legalized medical marijuana and about a dozen have decriminalized it.
However, the fact remains that it’s a Schedule 1 drug, meaning it’s against the federal law anyways. There is movement to change this, however.
And I think it will be legalized. There is just too much money involved. And if you want a say in it, this may be your chance.
Czars
One of the big new keywords is Czar. The word isn’t used literally, but more as a slang for people in high authoritative positions. For instance, the Chief Technology Officer referred to in Mike’s post on The Domains would otherwise be known as the Tech Czar. Obama is considering creating a position for someone to oversee the U.S. auto industry. He would be known as the Car Czar.
Keep an eye out for the Pirate Czar, Climate Czar, Energy Czar and Cyber Czar. And expect this word to be attached to many other keywords.
Change you can conceive in
Oh yes, it’s true. People celebrated on November 4th with sex. Think I’m joking? Mainstream media have reported this fact everywhere. They are called Obama Babies. This could possibly get real big. First, August of next year will be the boom. If you have a baby or baby name site, put in a special Obama section now. Second, if it gets big enough to include any baby conceived during his entire presidency, it becomes the Obama Generation.
Green
I’ve blogged about many green technologies. The election of Obama strengthens these technologies. Everything from alternative energy such as wind and solar on a large scale, and on a small scale, to alternative materials such as bamboo and alternative transportation such as lightrails and perhaps even zeppelins.
Fashion
The slim suit, slim tie look is in now, especially in the black community. His suits are made by Hart Schaffner Marx, who have an affiliate program with CJ. But perhaps the biggest fashion piece will be…
Sunglasses
Ok, this may be a bit of a reach. But if he is the Celebrity in Chief, then things like this don’t sound too far fetched, do they?
Infrastructure Stimulus Package
This time the stimulus package is not (most likely) going to be a deposit into all of our bank accounts. This time it will be for national infrastructure; things like roads, bridges, public transit and energy projects, such as work on the electrical grid to transfer wind and solar power from place to place. It doesn’t sound like it will immediately help the economy. But it will do some good, such as creating jobs and introducing more efficient transportation to areas, such as lightrails and perhaps maglevs.
Another area that may benefit on a local level are schools. This money can go towards repairs, modernization and additional teachers.
If you would like to read more about what this package may affect, read this article.
Generic Drugs
Obama wants to make it easier for Americans to import safe generic drugs from developed countries like Canada. He also supports funding for biotech generic drugs. Both of these industries will see a good boost.
Renegade
Again, perhaps too far fetched. When given the choice by the Secret Service of choosing a name that begins with R, Obama chose Renegade (Though some reports say the name was given to him and not a choice). You will now see this word have a mighty resurgence.
Patriotism
After 9/11, everyone had an American flag somewhere: on their car, their house, a shirt, a hat. American patriotism was at a long-time high. But it didn’t take long for it to disappear. How often do you see cars with flags on them? Or drive by a house with a flag on it? It’s not so common now. Americans have been waiting 7 years for something to be proud of. Perhaps this is it. Seeing how many people have shown to his rallies and his winning speech, and the anticipated turnout for the inauguration speech, I think patriotism will make a comeback.
Peace Corps
Obama wants to double the size of the Peace Corps by 2011. This is a trend I predicted back in August when I blogged about baby boomers retiring. Not sure how you can capitalize on this, other than adding it to a site aimed at baby boomers.
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It’s A Brave New World (And Other Biotrends)
I’ve got three words for you:
- Personalization
- Individualization
- Uniqueness
These have been at the forefront of trends for 2008; many of the trends this year tie directly into one of these. Now, perhaps more than ever, people want to express themselves in their own way. Well, I’ve got a trend for you that utilizes these three words to the absolute extreme: Biotrends.
It really wasn’t all that long ago when DNA wasn’t in our everyday vocabulary. It somewhat hit the news in the 1980’s with the discovery that it can be used for identification purposes. But it wasn’t until the early to mid 90’s that it went mainstream with FlavrSavr, OJ Simpson and Dolly. FavrSavr wasn’t a big hit, but the news that we can successfully genetically engineer food was enormous. I don’t really have to say much about OJ. And Dolly made headlines all around the world.
I remember when all three of these news stories hit. That was 12 to 14 years ago.
In the grand scheme of things, that simply wasn’t long ago. Hell, we’ve been on DNA’s tail since the 1800’s. And now? well, it’s so common that you can order home DNA paternity kits. It has spawned numerous companies looking to take things to the next level with DNA Personalization in a wide range of fields.
To start, let’s look how this meshes with another popular trend: dating sites. I sometimes like to combine trends to come up with new ideas, such as hyperlocal dating. If you take the growing ease and popularity of DNA testing and combine it with dating sites, it was only a matter of time that someone began using DNA to match people romantically. Make sure you send off your DNA to My DNA Fragrance and pick up some perfume before you go on that date!
Another emerging trend is DNA art, such as:
- Genome Quilts takes your DNA and replaces the four bases with patterns. This produces a large quilt that you can truly say is yours.
- The DNA Glowframe maps out your DNA on a backlit display for $900. DNA Art UK offers something similar. There are many companies that do something this, just search for “DNA art.”
Now THAT’s unique.
Bio technology is advancing at a rapid pace, uncovering new and amazing opportunities. With these opportunities comes great interest from Joe Consumer. By being ahead of the game, you can have the domains that will be needed by future end users as his field grows.
For instance, a family in Spain has a son with Beta Thalassaemia major, a rare hereditary disease. He is now 6, but isn’t expected to live past 10 years old. When discussing having a second child, they came to realize the new baby can provide a rare opportunity for their son in the form of bone marrow. However, because the disease ran in the family’s DNA, it was possible that the new baby would have it too and thus would not be able to help. So they had the embryo prescreened to make sure it would be immune to the disease, and it worked; the baby was born immune to this rare disease. So they took the blood from the umbilical cord and are now storing it for the older child for when they do the marrow transplant.
The part in the article that claims this is genetic engineering is inaccurate. The embryos were prescreened, not genetically engineered. The procedure is not even a huge accomplishment, medically speaking, and is becoming more and more commonplace.
It’s no longer sci-fi.
In fact, we are inching closer to Gattaca (actual genetic engineering), or, perhaps much further down the line, and more frighteningly, Brave New World.
It’s scary when you think about it.
So with our better understanding of DNA and the human genome, what else can we expect to come from this?
Well, the medical field is always a fantastic place to look so lets keep looking there:
- Kid DNA kits in case they get abducted or injured.
- Diets created specifically to alter your DNA.
- DNA supplements.
How about smart drugs? No, I don’t mean drugs that make you smart, although those may not be far behind. I mean drugs that are designed based on our understanding of how genes and proteins work. I found this fascinating article written in 2005 by Danila Medvedev, a self proclaimed transhumanist, futurologist and cryonicist, which speculates on the role that genetic engineering will have in the next 20 years of human existence. It gets a bit far fetched, but who knows? Most things today were far fetched at one point.
This overall biotrend is not limited to all things DNA. There are other ways to express yourself in an extreme, and 100% unique way.
There is a company that will take your bone cells and grow them on what is called bioglass, a sort of scaffold for the bone to grow upon. They will then shape the bone into a ring and put an inscription on it. You now have a ring made out of 100% your bone; the ultimate gift of something personally yours.
Or, on a much simpler, and far less painful, note: fingerprint art.
Biotrends, and more specifically genetics, are bursting with keywords. I’ll list some here, but these don’t even scratch the surface:
- genealogy
- anthrogenealogy
- transhuman
- bioengineering
- biotech/biotechnology
- bio product(s)
- biometry
- bioinformatics
- bioremediation
- remedial ecology
- biogeographical ancestry (BGA)
- cloning (and it’s other obvious forms that are already mainstream)
- nanotech/nanotechnology
- nanorobot(s)/nanobot(s)
- microbiology
- nucleotide(s)
- immunogenetics
- genome/genomic(s)
- genome analysis/gene analysis
- gene therapy/genetic therapy
- gene silencing
- genetic mapping
- genetic programming
- genetic modification
- genetic profiling
- viral genetics
- endocytobiology
- cytogenetics
- proteomics
- symbiosis/symbiotic(s)/symbiote
- haplotype(s)
- haplogroup(s)
- polymerase chain reaction (PCR) devices (cheap personal DNA kit)
- smart drug(s)
- augmented reality
- extended identity
- human enhancement
- artificial general intelligence (AGI)
Finally, lets combine this with yet another trend: robotics. This is where the transhuman and nanotechnology keywords come in. Will humans and robots merge in the future? Some think so. And they say it may be closer than you think.
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The Greatest Plant In The World Is Ready To Change Everything
There is a perfect storm brewing. The Green movement is in full gear; companies are looking for ways to display how environmentally friendly they, and their products, are. They are also looking for ways to offset the rising fuel costs. Couple these with the fastest growing multi-use plant in the world and you can expect a huge change.
The plant is bamboo. Consider these facts (pulled from Wikipedia and various other sources):
- Is the fastest growing plant in the world, growing three to four feet a day with spurts as high as one to two feet in one hour. This allows it to be harvested as wood in 1-5 years, as opposed to 40 years for oak.
- Can grow in almost any climate.
- The shoots are edible, healthy, and are widely used in Asian cuisine (and are also crafted into utensils).
- Fiber is made into paper in China.
- Releases 35% more oxygen into the atmosphere than most hardwood trees.
- Every part of the plant can be used for something.
- Requires no fertilizer, pesticides or herbicides.
- In Asia, it is used as a source of potassium and to directly treat infections.
- When treated, forms a lightweight durable board. This wood is used to craft everything from furniture to bridges, flooring, boats, skateboards and musical instruments with a million uses in between.
- Fiber is used to make yarn and fabric. Due to the soft nature, it is often crafted into clothing and bed sheets.
If I told you that these facts belong to the easiest growing plant in the world, you would likely reply with “Why the hell isn’t everything made out of bamboo then!?”
Good question.
After doing some Googling, I really can’t find reasons why we don’t use bamboo. The only negative I can find is that it is hard to control from spreading. Not just in your yard and neighbors yard, but it can begin to grow under your house and pavement too. Ouch.
But why is that stopping us from using bamboo? Bamboo isn’t something you’d place in your own garden next to tomatoes, carrots and lettuce. This would be used as a mass resource by manufacturers. It would be grown in miles upon square miles of fields.
In the end I still can not find a reason why the U.S. has not hogtied bamboo. I think it’s only a matter of time before it will.
Sooner rather than later too.
Bamboo isn’t the only multi-use plant in town though. Sorghum is becoming chic in the housing industry as well. Though it’s just a grass commonly used in foods, what companies are finding is that a byproduct can be used to make beautiful trendy wood such as Kerei boards. They are turning waste into a valuable product. Now that’s a powerful sentence any company would love to claim.
A third, more familiar, resource you can throw into this trend is wheat. Yes, wheat. It’s being turned into a ‘strawboard‘ used in building luxury furniture.
Bamboo is a versatile product that domainers can tackle in two different ways: one large bamboo site covering all the products; or a series of smaller sites dedicated to different industries that bamboo can cover. Either way, keep an eye out for bamboo domains.
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Both Presidential Candidates Agree On Controversial Research
This is not a political post. I want to stay away from politics, unless it’s directly related to domaining… which this is.
Republicans and Democrats don’t agree on too many things. But there is a controversial topic- one that the two parties have fought over previously- that these two upcoming candidates mostly agree on and could spell a big boom for the medical industry in many different ways.
That would be stem cells.
Both Barack Obama and John McCain support federal funding for human embryonic stem cell research, each voting in favor of the Stem Cell Research Enhancement Act of 2005, which ultimately was vetoed.
Barring a catastrophe, we’re going to see one of these two as the next U.S. President, and you can bet that a new bill will be written for the winner to sign.
Stem cell related keywords will be big, as will the resulting medical discoveries of such research. As a domainer, keep an eye out on related breakthrough news and be hasty registering those names.
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